Guaraná Antarctica promoted a campaign to customize a small retro refrigerator with an illustration about couples. In it, they invited 3 concept artists to develop a series of promotional soda cans, and in a social media activation campaign, they would select a person from the digital crowd to earn the customised fridge, also containing the artists’ design.
Client: Guaraná Antarctica / Brastemp
Project: Fridge Customization
Location: São Paulo, Brazil
Categories: Illustration, Graphic Design
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