Flutuar is a E-commerce business focused on surfing products, considering general lifestyle and surfing athletes (from beginners to pro). In my vision, the existing brand and store design are not representing properly what the brand means, and are not reaching the target public as it should. By adding some design corrections in the logo and a creating an all-new concept design for its applications, I offered a whole new user experience using illustration in its heart and a selection of meaningful and conceptual imagery.
Project: Branding Pitch
Location: São Paulo, Brazil
Categories: Flutuar, Surf, Beach, City, store, acessories
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